In a blockbuster deal, the WMATA has allowed Dutch Financial Services Company ING to pay the fare of all commuters utilizing Metro-Rail and Metro-Bus from 500 AM to 930 AM on December 16. In exchange for their dollars, about $700,000, ING will be allowed to wrap trains and buses in their signature orange-colored advertisements. I’m not sure if all of the $700,000 is earmarked for fares or if Metro will get a piece of the action. Whatever the case, this is a great deal – for me. I don’t mind being sold-out by Metro and being used as a guinea-pig for Corporate Netherlands as long as I’m getting free shit.
I’m not too sure if this is a good thing for Metro, though. A metro spokesperson says they are happy about the visibility that this will bring to the system; they are expecting a 4% increase in ridership for the morning commute. This visibility, however, may be of the negative sort. Is packing even more people on a morning train the best way to convey the merits of riding the Metro? I think this plan may backfire on them, but I don’t really care – I’m getting free shit.
I’m curious as to how they will handle the ticketing. Will you be able to ride as much as you want or will you be allowed only one trip? I think the best way to ensure order is to hand everyone a ticket that will allow them to enter and exit freely during the designated hours. I’m not too familiar with the all-day tourist day pass, but I’m guessing that it uses a similar sort of technology. Or, they could somehow develop a ticket that only allows a single ride, although I don’t know how they will prevent people from grabbing additional tickets at a different Metro stops. You would only do this if you actually needed to go to multiple locations during the hours of 500-930, but I don’t think this is the case for most people. You could go from Dunn-Loring and get out at New Carrolton, and then get back on and go to King Street just because you might be able to, but that would be stupid. Maybe WMATA and ING don't even care.
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